Straight. Wide. Cropped.

Raw hems, relaxed cuts, and subtly tailored details meet washes that deepen with wear and soften over time.

A practice of thoughtful design guided by travel, material and form.

Wander north to where the Baltic meets stone, where Helsinki emerges in pale light, resilience, and minimalism, and where Autumn Winter 26 unfolds.

AW26 Campaign

Discover how búl designer Virginia Martin translated her travels to Helsinki into the textures, tones and moments behind the collection.

Designer Interview

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